A Smart Buy for Frederick Drivers
Shopping for a new Ford in Frederick, MD doesn’t have to mean stretching your budget to its breaking point. At The Frederick Motor Company, we believe that practical, capable vehicles shouldn’t cost a fortune. Two models in our current lineup make that case better than almost anything else on the market: the Ford Maverick and the Ford Bronco Sport.
Whether you’re a commuter, a weekend adventurer, or just someone who wants a dependable daily driver with room for gear, these two standouts are worth a look.
Why Affordability and Value Are Back in Style
After a few turbulent years in the automotive market, more accessible pricing is finally making a comeback. Ford is no exception. The Ford Maverick currently starts at an MSRP of around $28,145, earning the title of the least expensive new pickup truck on sale in the U.S. The Ford Bronco Sport kicks off at approximately $31,590, delivering 4×4 capability at a price that makes sense for people with budgets to consider.
Maybe the best part is that affordability doesn’t mean these models are feature-bare. Both vehicles come equipped with modern tech, capable powertrains, and thoughtful design that used to cost much more.
Ford Maverick starting MSRP
$28,145 | Hybrid XL trim
Ford Bronco Sport starting MSRP
$31,590 | Big Bend trim
Maverick hybrid city MPG
42 MPG | Best-in-class pickup efficiency
Bronco Sport cargo space
65.2 cubic feet | With rear seats folded
The Ford Maverick: A Compact Truck Built for Real Life
If you’ve been searching for a small pickup truck that doesn’t feel like a compromise, consider the Maverick. This compact crew-cab pickup manages to pack utility into a footprint small enough to park in tight, downtown Frederick parking spots. And it does so with a starting price that surprises most shoppers who walk through our door.
Key highlights:
- The most fuel-efficient small pickup truck currently available, with standard 2.5L hybrid powertrain rated at up to 42 MPG city / 35 MPG highway
- Available 2.0L EcoBoost engine with AWD for those who need extra towing capability (up to 4,000 lbs)
- Crew-cab seating for five with a functional bed for hauling furniture, mulch, kayaks, or whatever else you’re transporting
- Compact dimensions that make parking and maneuvering in urban areas easy
- A 13-inch SYNC 4 touchscreen with wireless Apple CarPlay and Android Auto standard on most trims
- Named a Car and Driver #1 pick for Best Compact Pickup
The Ford Maverick is proof that an affordable pickup truck doesn’t mean cutting corners. Owners consistently rave about the fuel economy and surprisingly spacious interior for a truck in this class. Whether you’re hauling lumber from the home improvement store or loading up for a camping trip in the Catoctins, the Maverick handles it all without complaint.
Read any Ford Maverick review and you’re likely to find a common sentiment: The combination of a functional bed, efficient hybrid drivetrain, and a starting price under $30K makes it one of the most compelling vehicles in any segment, not just the truck segment.
The Ford Bronco Sport: A Compact SUV That Punches Above Its Price
If an SUV is more your style, the Ford Bronco Sport delivers adventure-ready capability without requiring a huge budget. Drawing its rugged DNA from the iconic full-size Bronco, the Bronco Sport is built for drivers who want trail-ready performance during the weekend and comfortable daily commuting during the week (at a price that’s easy on the bank account).
Key highlights:
- Standard 4×4 across the entire lineup
- G.O.A.T. Modes (Goes Over Any Type of Terrain) for confident driving in mud, sand, rock, and more
- 181 hp turbocharged 1.5L three-cylinder base engine (Big Bend through Outer Banks trims)
- 250 hp turbocharged 2.0L four-cylinder available on the Badlands trim for maximum capability
- Up to 65.2 cubic feet of cargo space with rear seats folded
- All-new 13.2-inch touchscreen, replacing the previous 8-inch display
- Ford Co-Pilot360 driver-assist tech now standard across all trims
- Available Sasquatch package with Bilstein shocks, steel skid plates, and all-terrain tires for serious off-roading capability
In every Bronco Sport review, the common thread is how much this vehicle over-delivers at its price point. The standard 4×4 system and GOAT drive modes give it offroad credentials, while the roomy interior and comfortable ride make it just as suitable for school pickup duty or a long highway drive. For compact SUV Ford shoppers in the Frederick area, it’s hard to find a better value in this segment.
What Frederick Drivers Are Saying
The Frederick Motor Company has been serving this community for more than 100 years, and we hear from our customers every day. A few recent themes keep coming up for these two models:
- Maverick buyers are amazed by the fuel economy, particularly drivers who commute on Route 15 or I-270 and spend a lot of time in stop-and-go traffic (and where the hybrid motor shines brightest)
- Bronco Sport buyers love having a capable 4×4 vehicle without the bulk and fuel costs of a full-size SUV
- Both groups frequently mention the low-pressure experience at our dealership and the sense they got a fair deal. It’s a philosophy The Frederick Motor Company has lived since 1917.
Come See Both at The Frederick Motor Company
Both the Ford Maverick and the Ford Bronco Sport are available in our current inventory. Whether you’re drawn to the Maverick’s unbeatable efficiency as a small pickup truck or the Bronco Sport’s trail-ready personality, our team is here to help you find the right fit.
We also offer flexible financing options and work with multiple local banks to help you find a payment plan that fits your budget. And with our onsite service center staffed by Ford-certified technicians, we’ll be here long after the sale to keep your vehicle running its best.
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